Does it seem like everyone else is leaving early, headed to the shore, or embarking on a cool vacation while you’re stuck in the office? Don’t let the heat get you down. Use summertime to your advantage and stir up some sizzle in your business. Here’s how!
1. Sizzle up your introductions. You can still keep it professional while chatting about what you’re up to this summer. Work/play getaway? Gearing up for a corporate retreat? Celebrating a career milestone? Opening up may get the conversation flowing in a fresh direction and help you build a deeper relationship.
2. Host a sizzle. That means hosting a get-together and summertime is a great time for socializing. You can kick your profile up a notch by hosting or organizing a get-together. Everyone loves an invitation! Make it an all-out backyard BBQ, an easy margarita mix & mingle, or an invitation to an outdoor cocktail hour near the office. Invite your best clients, prospective clients and future collaborators (think way beyond your close friends). If you’re hosting at your home or office, don’t feel pressure to do it all yourself. Ask guests to bring an appetizer or a beverage that everyone will enjoy. Alternatively, coordinate a happy hour for your industry peers, customers, colleagues, or other businesses in your neighborhood. Pick a great spot, ask the manager to come up with a signature drink special (suggest something that integrates your company colors), arrive early, help facilitate introductions and enjoy. Be sure to thank everyone for coming.
3. Volunteer with sizzle. Summertime can bring a lull to many non-profit organizations who may often see an uptick in engagement around the holiday season. Joining a volunteer committee can provide powerful networking opportunities while doing great things for your community. You’ll meet other movers, shakers and do-goobers, which can help put you in a good position as the weather cools down. Try helping out with a 5K walk/run or a summer concert in the park. If you’re worried about the heat, get a small group together to help with an office mailing (hello, air conditioning).
4. Sizzle right into fall. NOW is the time to plan for the fall season. New fiscal calendars will begin, new budgets will be set for 2015 and you want to stay top of mind. Get in touch with decision makers now, make appointments for September, and ask how you can be helpful as they aim to reach end of year goals in the coming months and/or develop strategies for the New Year.